Brand strategy
A focused position, message and visual direction built around your audience and business goals.
Since21 Creative / Branding & coaching
Give people a clear reason to choose your brand—and give your team a confident way to show up. We combine strategy, identity design and practical coaching.
The foundation
We work with founders and teams to clarify audience, positioning, message and visual direction. The agreed scope can include naming direction, logo and identity design, packaging, brand guidelines and launch assets. Coaching helps your people put the strategy into everyday use.
How we help
A focused position, message and visual direction built around your audience and business goals.
Design of the agreed brand assets—such as identity, packaging, guidelines and launch materials.
Collaborative sessions that help founders and teams apply the strategy across touchpoints and decisions.
Our approach
We agree the decisions, deliverables and working rhythm before production. Your team remains the final decision-maker for the business.
Understand your goals, audience and current brand experience.
Identify gaps and shape a focused strategy and creative direction.
Develop the agreed assets and document how to use them.
Work with your team on implementation and decide what to improve next.
Selected public work
Explore existing public showcase projects. They illustrate the design work; we do not claim unverified commercial outcomes.
Good to know
Both. We can build an identity for a new business or help an established brand clarify and refresh how it presents itself.
No. We can define a focused first phase around the decisions and assets you need most.
It depends on what you need: a logo refresh, a full identity with packaging, or strategy with coaching. After a short discovery call we give a clear written quote for an agreed scope, so there are no surprises. Message us on WhatsApp at 017-666 2368 for a first estimate.
The timeline depends on scope. A logo and basic identity is faster than a full strategy, identity system and guidelines. We agree the schedule in writing before work starts, with review points along the way so you always know what happens next.
Deliverables are agreed up front and can include your logo files, colours and typography, brand guidelines and launch assets such as stationery or packaging artwork. You receive the files in the formats you need for both print and digital use.
Brand coaching is a set of working sessions where we help your team apply the brand strategy in everyday decisions, from messaging and design reviews to how staff present the brand. It keeps the identity consistent after launch.
Yes. Since21 Creative is based in Kuala Lumpur and has worked with brands across Malaysia, including projects outside the Klang Valley. Meetings can be in person or online, so location is rarely a barrier.
A short brief covering your business, audience, goals and any existing brand materials. If you are not sure what to include, tell us the challenge and we will help shape the brief in the first conversation.
See all Since21 services or browse our public artwork.
