Photo and lookbooks
Campaign and product imagery with a consistent face, ready for your website, catalogues and social feeds.
Since21 Creative / AI brand characters
Give your brand one consistent face without the casting, scheduling and usage-rights headaches. We design a character for your business, then use it across photo, video, ads, packaging and print.
The idea
Real talent is great, but it can be costly to book, hard to schedule and limited by usage terms. A brand character built for your business removes those limits: the same recognisable face in your photos, videos, ads, packaging and print, whenever you need new content.
Where it works
Campaign and product imagery with a consistent face, ready for your website, catalogues and social feeds.
Short films, reels and explainers featuring the same character, without booking a shoot each time.
Visuals for digital ads, outdoor and promotions that stay recognisable from one campaign to the next.
Characters on packs, menus, brochures and printed materials, designed to fit your brand guidelines.
Our approach
We agree the character, the rules for using it and the deliverables before production starts.
Understand your audience, your brand personality and where the character will appear.
Create the character’s look, personality and style guide so every image stays consistent.
Generate and finish the photos, videos and layouts you need, checked for quality and brand fit.
Keep the character consistent as you add new campaigns, channels and formats.
Good to know
Not always. AI characters suit work where you need volume, consistency and speed. For testimonials and personal endorsements, real people are still the honest choice, and we will tell you when that applies.
Ownership and usage rights are agreed in writing before production begins.
We recommend clear disclosure and follow the labelling rules of the platforms where your ads run.
No. We do not base characters on real people without their written consent.
It can appear in photos, videos, ads, packaging and printed materials. The same character is used across all of them, so your audience sees one recognisable face wherever your brand shows up.
It removes casting, scheduling and usage-rights limits, and lets you create new content any time without booking a shoot. It works best for campaigns that need volume and consistency. For personal endorsements, real people are still the right choice.
Consistency is the point. We build a style guide that defines the character’s look and personality, then check each image against it so the character stays recognisable across campaigns.
Yes. The character can appear in short videos, reels and explainers as well as still images, so one character can support your whole content calendar.
Generally yes, provided the advertising is not misleading. We recommend clear disclosure, never present an AI character as a real customer giving a testimonial, and follow each platform’s rules. For regulated products such as health or finance, take your own legal advice.
Cost depends on how many images, videos and formats you need. We quote in writing after seeing your brand guidelines, audience and the style you have in mind. Contact us on WhatsApp at 017-666 2368 to start the conversation.
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